If you count on SEO to get traffic on your website, then you know how life is in a roller coaster: now you are up and five second later, you are down. You have no control over your journey, because Google is the one that decides the ups and downs and all you can do is to be prepared for everything.
Google changes its algorithm every few months, but if you play by the rules, you might be safer than your competitors. So don’t try to impress (manipulate) the search engines, just keep in mind the user’s needs and do everything you can to make him happy. Of course, it’s not all you have to do!
The search engine ranking criteria change frequently (Google makes around 3,200 algorithm updates a year) and are not transparent, but it does not mean that you should just wait and be surprised. There are some things you could try in 2020 to improve your rankings.
1. Improve your Google E-A-T score
These days, it’s not enough to create good content, you need to prove that you really know what you’re talking about. EAT stands for expertise, authority and trustworthiness, meaning that Google is doing everything it can to stop promoting content that is not accurate and it might hurt the users.
How can you increase your EAT score in 2020? Make sure you have a powerful brand, with a good online reputation. Create a blog and include author names and biographies for all editorial content. Speak at conferences and apply for awards in your industry. Convince your audience to trust you and Google will reward you!
2. Think mobile first
By the end of 2019, 4.68 billion users will use their mobile devices to search on the Internet, so it’s no wonder that Google is now accessing a website as if it were on a mobile device. If your website is not responsive yet, this should be your priority in 2020.
3. Forget about jpg, png and gif
Gif animation, jpg and png formats had their time, but they are reaching an expiration date. Don’t worry, something better is coming: it’s called WebP, a modern image format, developed by Google, that can save around 60% of the total image weight. This means a faster loading time and a better experience across the Internet.
In 2020, Google will want one thing from you: quality! Just give your users the best experience and content they could get and your website will win!