In the effervescent marketing industry, many women have performed amazingly in recent years, some of them succeeding through leadership and innovation and becoming influential, despite the fact that less than one third of the workforce in digital marketing is attributed to women.
It is true, there are still challenges for women in this sector – representation, access to senior roles, gender pay gap, but there are uncounted examples of women in digital marketing who are absolutely changing the game with their wonderful creativity. As they continue to push boundaries, we get to find inspiration every day.
To celebrate International Women’s Day, let’s have a look over the precious contribution of 5 women to the field of digital marketing.
1) Ann Handley – The Initiator
Ann Handley is one of the early pioneers in the sector, the ones that open the doors for other females to bring valuable input. The world’s first Chief Content Officer, Ann has more than 420,000 followers on Twitter and is definitely a LinkedIn influencer.
Ann is the Wall Street Journal bestselling author of ”Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and ”Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (co-authored with C.C. Chapman), books that have been translated into 19 languages, including Turkish, Korean, Italian, Chinese and Japanese.
Her company ClickZ, one of the first sources of digital marketing information in the world, was sold in 2000. Now, she runs MarketingProfs, a marketing training and education company with more than 600,000 subscribers.
Ann is frequently named one of the most influential marketers on social media. She was cited in Forbes as a top thought leader and she was named by IBM as one of the 7 people shaping modern marketing.
Piece of advice: ”Make the customer the hero of your story.”
2) Amy Porterfield – The Professor
Amy Porterfield is a marketing expert, author, and educator who has given more than 250,000 promising entrepreneurs the needed determination and the right instruments to transform their ideas into real businesses.
Amy went from overworked “Yes” girl to help thousands of online entrepreneurs. She wasn’t afraid to share her expertise, and now she teaches business owners, educators and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease, no matter the size or structure of an organization.
“Online Marketing Made Easy”, a popular podcast from Amy Porterfield, attracts hundreds of thousands of monthly listeners.
Piece of advice: “Only one mode of communication with your ideal prospects remains steadfast in the face of changing social media landscape – EMAIL.”
3) Amy Vernon – The Social Media Savvy
Amy Vernon is recognized as one of the most skilled and brilliant social media planners in the world. She’s been interviewed by the Wall Street Journal, Forbes, and the New York Times, she writes for numerous publications, as well as for her own outstanding blog, she speaks at international industry events, such as SMX London, Social Media Week, SXSW Interactive or Inbound.
She is internationally recognized as an influential voice in the world of community, audience, and content.
Social media is a field where women are taking the lead – almost 70% of social media influencers are female. They know exactly which platform is a must and how a marketing strategy can be created around it. Amy is one of the top recommended experts in this area.
Piece of advice: “You can have the best idea in the world, but if you don’t describe it to people in a way that intrigues them, it really doesn’t matter what you have.”
4) Lilach Bullock – The Innovator
Lilach Bullock is one of the most acclaimed experts in lead generation and social media selling. She is also an promoter for ethical online marketing, setting high standards for herself and her clients.
Her success was early – back in 2006 she founded her first business – and formed the groundwork of a prolific career.
She likes to think of herself as a digital matchmaker of sorts. She creates holistic online marketing strategies that connect people with businesses and products, because she really believes that “one minute they don’t know about you (or don’t even know they need you), and the next minute they can’t live without you”.
Lilach is a constant innovator, she always looks for new approaches to digital marketing. She has been recognized by Forbes as one of the Top 20 Women Social Media Influencers, Career Experts as their Number 1 Digital Marketing Influencer, and Oracle as the Social Influencer of Europe. That is pretty remarkable!
Piece of advice: “Viewers need to be able to grasp your message within the first 20-30 seconds of your video.”
5) Aleyda Solis – The Divergent
Aleyda Solis has built, with her company Orainti, a successful international SEO consultancy across North America, Latin America, and Europe. She helps from startups to multinational companies to grow their organic search visibility & achieve their SEO goals.
What is her big secret? The answer might surprise you. She works in both English and Spanish.
Her achievements are exceptional: she is an experienced speaker, with more than 100 conferences in 20 countries, she was awarded as the European Search Personality of the Year in 2018 at the European Search Awards, included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015, in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following.
Also, she has been interviewed in publications such as The Huffington Post and in the Google Partners Podcast.
Piece of advice: “You cannot improve what you don’t measure.”
So, who is your digital marketing superstar? 😊