Learn. Adapt. Grow. Our purple approach in tough times

“Change is the only constant in life. Adapting and finding optimal new ways to face difficult times is potentially the most important business asset we can nurture today.
I wish you all the grit you need to find the best solutions for stability and growth for the rest of 2020. And be sure our team is here to support you in this process.”

Ioana, CoFounder & Marketing Strategist

In these difficult times, both in business and life, foster curiosity, embrace novelty, learn, adapt, and grow. In uncertainty, plans might fail, but preparation is the key to success.

How to get prepared as the unknown is still unfolding? In this article, we brought together the star-guidelines in marketing and digital communication in tough times. Discover below the path to answers helping you rebuild a brand strategy that will brightly serve your way like a North-Star. Don’t give up; don’t get silent. Remain present, infuse some level of optimism in the process and find new growth opportunities.

Refresh your marketing strategy

This summer, take advantage of the coolness and optimistic vibe to refresh your long-term plans for your brand. All you need to do is to explore the services and select your essentials from our quiz. Sit back, relax, and enjoy what it comes: the perfect digital cocktail for your business.

Get our Purple Paper on Crisis Management

In today’s world, being ready to face the unexpected can be crucial in business. Crises create uncertainty and stress, and probably communication missteps. We prepared a thorough tools inventory you need to strategize your communication efforts in difficult times. We are here if you need a skilled-hand marketing team to adapt to the “new normal.”

Business as (un)usual? Our solutions

As the impact of COVID-19 continues to unfold, we keep a close eye on the changing consumer behaviors and effects on individual industries. Instead of a “wait and see” approach, choose to learn how to move forward.

We’ve put together an all-star list of digital experts’ recommendations for budget management, business growth, outstanding social media best practices and mistakes to avoid in building up a marketing strategy that works in times of uncertainty:

Explore our guidelines in marketing and digital communication that can act like a life jacket helping your business stay afloat. Used wisely, creatively, and mindfully, digital tools and content marketing, together with a skilled-team, will help you ride the wave. We encourage you, your team and brand to remain present in digital because only those brands that connect with their audience will be top of mind when things are back to the normality we all hope for: better times for everyone.