Marketing Strategy, Audit & Consultancy

That section of your business plan that outlines your overall game plan for how you’ll find and attract customers to your business in the digital way may sound too complex. So leave it in our hands.

We join forces to deliver the best possible results, through techniques and tactics that will achieve your marketing objectives.

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  • Audit: A digital marketing audit is a detailed investigation of all your digital marketing efforts of all time. We will evaluate the performance of all your strategies and actions, giving you an insight about your digital gaps and irrelevant practices.
  • Marketing strategy: Your marketing strategy should focus on what you want to achieve for your business and marketing efforts and should contain the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. And it’s followed by the marketing plan: the details on how we’ll achieve those goals together. We will build all of these for you.
  • Branding: This is the process involved in creating a unique name and image for a product, service or company in order to make them relevant in the consumers’s mind, mainly through setting a visual identity, a mission, vision and set of values, rules of brand representation and communication & advertising campaigns with a consistent theme to address the target audiences. Branding aims to establish a significant and particular presence in the market that attracts and retains customers.
  • Brand Awareness: We shape your key personas, we document your target audience and reach out to them through their favourite online & offline engagement and purchase channels. Your brand will have a voice that makes it stand up and stand out.
  • Engagement Campaigns: Competition is rough and the variety of products and services is growing at a speedy rate. In order to win over your competitor’s share of market, you must impress and keep your consumers and clients engaged. And it takes creative efforts to do this.
  • Sales Favorability: Each action plan we develop comes with KPIs attached to every channel of marketing and line of budget. Based on them, we decide how to focus or expand your marketing efforts. Every move on the market we’ll develop for your brand aims to grow your business, generate income and follow the trends in the digital industry and your market niche.
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Digital Design & Development

Whatever visuals you may need, we are here to create them under the best practice and trends of the design field.

We specialize in online design, but we are open to delivering print materials and graphic concepts for all the channels you may need to be present in.

  • Graphic and UX/UI Design: UX Design refers to the term UserExperience Design, while UI Design stands for User Interface Design.Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UIDesign is closer to what we refer to as graphic design.
  • Web-development: From websites to digital apps and platforms, from product landing pages to promotional campaigns online support, from augmented reality and animation features to Virtual Reality and Artificial Intelligence initiatives we can build the system architectures and coding for your digital assets.
  • e-Commerce: If you own an online shopping platform you know by now that electronic product or services selling is a growing but challenging side of the market. Conversion funnels, lead generation plans and loyalty campaigns are some of the means we can use to grow your sales online.
  • SEO: This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We will help you attract visitors who are genuinely interested in products that you offer through organic traffic and, once you have the right people clicking through from those search engine results pages, we will make sure to constantly increase the traffic.
  • Smart Digital Solutions for Brand Promotion: from landing pages with conversion objectives to micro sites high in user engagement or NFC powered in-store events, connected digitally, for every marketing aim there is a digital solution to fuel it, and we are here to create it in order to generate awareness, interaction and sales.

Digital Design & Development

Whatever visuals you may need, we are here to create them under the best practice and trends of the design field.

We specialize in online design, but we are open to delivering print materials and graphic concepts for all the channels you may need to be present in.

Racket launched from a laptop keyboard
  • Graphic and UX/UI Design: UX Design refers to the term UserExperience Design, while UI Design stands for User Interface Design.Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UIDesign is closer to what we refer to as graphic design.
  • Web-development: From websites to digital apps and platforms, from product landing pages to promotional campaigns online support, from augmented reality and animation features to Virtual Reality and Artificial Intelligence initiatives we can build the system architectures and coding for your digital assets.
  • e-Commerce: If you own an online shopping platform you know by now that electronic product or services selling is a growing but challenging side of the market. Conversion funnels, lead generation plans and loyalty campaigns are some of the means we can use to grow your sales online.
  • SEO: This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. We will help you attract visitors who are genuinely interested in products that you offer through organic traffic and, once you have the right people clicking through from those search engine results pages, we will make sure to constantly increase the traffic.
  • Smart Digital Solutions for Brand Promotion: from landing pages with conversion objectives to micro sites high in user engagement or NFC powered in-store events, connected digitally, for every marketing aim there is a digital solution to fuel it, and we are here to create it in order to generate awareness, interaction and sales.

Content, Media & Advertising

Digital transformation is not a one-time event, is a continuous process. Thus, adapting your content to an ever-changing landscape, in order to obtain the best possible results you need, is one of the best strategies for targeting the right audiences.

We take care of your web platforms, social media channels, online reputation and we craft digital kites that will help your products or services fly high.

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  • Social Media Marketing: We will help you gain traffic, brand awareness, engagement or leads through social media channels and campaigns. Facebook, YouTube, Instagram, LinkedIn and more, we will help you keep your brand active on these channels, build links that in turn support into SEO efforts, be there when consumers perform searches at social media sites to find relevant content, product reviews and recommendations.
  • Content Creation: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent information to attract and retain a clearly defined audience. The ultimate purpose? To drive profitable customer action. Essentially, instead of pitching your products or services, we are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
  • Online PR: If you’re in the news, more people will know about you and more people are likely to try your products or services. We can create quality content that takes your brand on top online publisher’s websites. After analyzing your organization, we will be able to protect, enhance or build your reputation through the media, by finding the most appropriate messages and translate those messages into positive stories.
  • Online Advertising: Pay-per-click, banners campaigns and advertorials, ATL and BTL advertising will help you bring your brand in front of the most relevant target audiences. You will be able to get global exposure within very short span of time. And the benefits are undeniable: cost efficiency, targeting possibility, measurability.
  • Photo & Video Projects: From products presentations to creative video and photo stories, our video and photo experts are here to put the best profiles of your brand in catchy and meaningful motion or pictures.