TheBook Club is digital project that was born in 2018, out of a passion for books and appreciation for readers. An innovative model of online bookstore, in which the sale of books meets with interactive campaigns and discussions about books.
It is more than an online bookstore, aiming to become a resource for award-winning titles, an antique shop where you can find old but precious titles, a club where you can read book reviews, participate in bookclubs, find reading recommendations, discuss about your favourite books and find perfect gifts for book lovers.
We developed the branding, created the website and we currently manage the brand’s Facebook and Instagram pages and the blog content. Our strategy was to bring together a community of readers who needed an inspirational environment to remind them every day, through engaging digital actions, why they love reading so much.